ARCHITECTURE AND INTERIOR PORTFOLIO

Characteristics
Architect: Giacomo Ortenzi
Quantity: 50 m (55 yds)
City: Rome, Italy
Photo: courtesy Rubino Kids

Rubino Kids was founded in Aversa (Caserta) in 1991 by an idea of Margherita Rubino. Following the entry of her children Giulia and Aniello into the company's profile, the sales network was expanded with the opening of new stores and the introduction of online sales. "In the design of the new Rubino store on Via del Babuino in Rome, we wanted to focus on a key aspect of our design approach: knowing the past to reinterpret the future," emphasized the brand's management. The store is "divided" by a sinuous central element both at the ceiling, with a line where the lighting is hidden, and at the floor with the alternation of counters and hangers. The In-Fusion fabric makes the environment unique with its semi-transparent effect.
Text by Isabella Naef for Fashion United.